It is sad to see how so many people are being taken advantage of by the coffee industry. The people that are over the coffee industry are in just for money and they do not really care about us precious consumers. Let me tell you why I am frustrated with this industry. Well, a few years ago, I was an avid drinker of a very popular brand of store bought coffee. At the time, I believed that this coffee was very delicious. But that all changed when I found out how these major coffee companies were hiking the price of coffee beans because they know that it is a hot commodity. And when the price of coffee beans within the market are manipulated like that, we, the consumer are getting the very bad end of the stick. So although I can not boycott gourmet coffee now because of my love for it, I will limit how much of it I buy now.